During the last years, there were some hot discussions about the necessity of the brief at all. The point was about the relevance of this document and was it still a good idea in the spheres of web design, marketing, and development market. Well, there are several points of view. Some specialists say that to talk with a client it’s enough. The others entrenched telling that it’s obligatory and gives the full image of a client’s desires and expectations. In this article, we follow the second opinion as brief appointed to prevent hassles and advance the work on the project.
Here we will try to put together all the advises found on the respectable web-resources about the briefs and what should be included into.
Brief: what is this and how it helps?
In general, the main goal of the brief is to accumulate the information and to determine the volume of the work with key characteristics of the design project. Correctly composed and filled this document is used on every stage of the development beginning with planning a concept to final stage. We call it a guide in your collaboration with a client as allows the team to clarify the goal and objectives. As a plus, such questions as “We forgot to ask that” will not appear.
Using a brief for design has the next reasons:
- Gives a designer the full information of the history of the client’s business, from foundation to present days;
- Provides a lot of nuances about expectations;
- Helps the team to realize specifications of development;
- Shows the tastes of the client and how to follow it;
- The client feels involved in the work.
What is necessary to be included in?
There is no unique shape for this document. Every company includes questions according to own requirements and peculiarities of work. We provide you with the most essential states due to our vision and opinion.
- Company page
This part includes the complete image of the client and his deal. Usually here put questions like general data of the company, market, company line, the mission of the brand, the main competitors numbered. For large clients try to get as much information as possible it simplifies the work.
- Project abstract
This section reveals such questions as “what” and “why”. The overview is a detailed description with background and as much context as possible. Whether it is a something new or rebranding existing product an executive must know all the characteristics. With finding out client’s goals and perspectives you are able to open alternatives for your own strategy to meet client’s needs.
- Main purposes and objectives
Ask a client to fill this part by paying a lot of attention and write the real and concrete goals. It can be a traffic increasing or improvement of engagement with online content. With establishing priority of the objectives the process of creating becomes more organized and structured. It helps a designer to form a visual aesthetics of the website to satisfy a client.
- Target audience
Understanding the visitors their behavior is one of the key factors that have an influence on the design decisions. Include into the brief questions about an age and gender of preferred visitors. It helps to choose a proper style for a picture.
- Design requirements
We would advise adding to this sections questions about the preferable color palette, any sites that a client likes, brands that include elements that are acceptable. Well, this section may include any questions that help to find out the preferences of the orderer. It will help to meet customer’s expectations and prevent from redesigning the site.
- Budget and schedules
First of all, we should note that this section is the not included in the most of the briefs we have seen. But to our mind, it’s convenient as for designer as for a client. It allows to effectively manage the project and keeps the team in tonus. On the other hand, the client will not receive surprises. And don’t forget to add a time for possible changes and unexpected issues.
In general, we can say that a brief is one of the most necessary presentations of client’s business with the comprehensive information for the designer, marketing strategist and the team in whole. Try to incorporate this tool your work and make the process easier and resourceful.